Lead Qualification Agent

The Challenge

Premier Realty Group, a regional brokerage with 35 agents across 4 offices, was losing potential buyers to competitors due to slow lead response times and inconsistent follow-up. In the competitive real estate market, speed and quality of initial contact were critical.

Key Pain Points:

Slow response times: Average lead response was 4+ hours during business hours and zero after hours—losing hot leads to faster competitors.
Unqualified lead distribution: Agents wasted 40% of their time on unqualified leads, reducing time for serious buyers.
Inconsistent engagement: Different agents had varying approaches to initial contact, creating unpredictable client experiences.
Lost weekend/evening leads: 60% of leads came outside business hours when no one was available to respond.

The Solution

UNIKABIZ developed a comprehensive Lead Qualification Super Agent system that responds instantly to every inquiry and pre-qualifies leads before agent assignment.

Solution Components:

1. Instant Response Agent

AI agent that responds to inquiries within 5 minutes, 24/7, via SMS, email, and web chat with natural, conversational engagement.

2. Smart Qualification System

Conversational lead qualification that captures timeline, budget, financing status, and property preferences through engaging dialogue.

3. Intelligent Lead Scoring

AI-powered scoring that prioritizes leads by readiness-to-buy, budget match, and engagement level for optimal agent assignment.

4. CRM Integration & Agent Matching

Seamless sync with existing CRM and intelligent matching of qualified leads to the best-fit agent based on specialization and availability.

Implementation Process

1

Lead Flow Analysis (Week 1)

Mapped all lead sources (Zillow, Realtor.com, website, referrals) and analyzed 6 months of lead data to identify qualification criteria.

2

Agent Development (Weeks 2-4)

Built conversational AI with real estate-specific language, local market knowledge, and brand-aligned communication style.

3

Integration & Testing (Weeks 5-6)

Connected to all lead sources and CRM. Tested with 100+ simulated leads and refined scoring algorithms based on top agent input.

4

Launch & Optimization (Weeks 7-8)

Gradual rollout starting with web leads, then expanding to all sources. Continuous refinement based on conversion data.

Results & Impact

3x

Conversion Increase

Lead-to-showing conversion tripled from 8% to 24%

400%

Return on Investment

Achieved within 6 months of full deployment

5min

Average Response Time

Down from 4+ hours, now responding 24/7

60%

Agent Time Saved

On unqualified leads, redirected to high-value activities

Additional Benefits:

Captured 40% more after-hours leads that previously went to competitors
Agent satisfaction increased—they now work exclusively with pre-qualified buyers
Consistent brand experience across all initial touchpoints
Rich lead data enables better agent matching and personalized follow-up

Client Testimonial

"We were skeptical about AI handling our lead engagement, but the results speak for themselves. Our agents are closing more deals because they're only working with qualified, ready-to-buy clients. The 24/7 coverage alone was worth the investment—we're no longer losing leads to competitors."

BR

Broker/Owner

Premier Realty Group